• Candidates applying before 20th August will get 20% discount. • Candidates who are currently study will get 35% discount. • Candidates coming in a group of 4 and above will get 25% discount.

DIGITAL MARKETING MANAGEMENT

Course Overview

The objective of this course is to provide students with a more contemporary understanding of Digital Marketing Management, both from a conceptual point of view as well as its practical application in business today. The course will take students through how media industry has evolved in last decade, what are the new avenues in media marketing and how brands should capitalize on them. Discussions will cover the concept and principles of Digital Marketing, impact of communication on buying behavior, the role of promotional activities and tools and their influence on behavior, as well as the importance of creativity, consistency and effective resource allocations. The materials used will also provide insight into more advanced concepts of how to formulate digital strategies for various brands and how to execute them to attain measurable KPIs.

 

BASIC MODULE

Course Duration: 4 Weeks
Days: Saturday & Sunday
Hours per Week:3 Hours

 

Weekly Course Outline

1) Introduction to Media and Digital Marketing
2) Digital Media Basics
3) Consumer Research and Insights
4) Basic Course Exam

• Candidate applying before 15th September will get 20% discount.
• Candidates who are currently studying will get 35% discount.
• Candidates coming in a group of 4 and above will get 25% discount.

Registration Ends on 29th September
Classes Start from 3rd October

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Get Registered

Module’s FeeRS: 30000

ADVANCE MODULE

Prerequiste Basic Module

Course Duration: 5 Weeks
Days: Saturday & Sunday
Hours per Week: 3 Hours

 

Weekly Course Outline

1) Digital Strategy Process & Developing a Brief
2) Setting Up Ambition, Big Idea and Platform Strategy
3) Content & Execution Strategy
4) Developing & Implementing Realistic KPI’s
5) Advanced Course Exam

• Candidate applying before 15th September will get 20% discount.
• Candidates who are currently studying will get 35% discount.
• Candidates coming in a group of 4 and above will get 25% discount.

Registration Ends on 29th September
Classes Start from 3rd October

Download

Get Registered

Module’s FeeRS: 30000

Instructor’s Profile

Raheel Aslam started his career in Digital Media back in 2008 with Telenor Pakistan. He laid the basic foundations of digital media in company by opening up the first fan page on social media, initiating blogging and bringing GSM marketing to speed. He has the honor of doing first formal blogging workshop for telecommunication brands in Pakistan in August 2009. His last assignment before starting up his own digital marketing company “GoLive� was in Unilever as lead for Digital Media, where he was handling digital portfolio of good 35 brands. During his tenure in Unilever, Raheel Aslam introduced new digital models for Content, Execution and overall Strategy. His execution model “R5� was widely accepted as formal Unilever Pakistan digital model. Along with Digital, he has also worked in other mediums specifically Outdoor and TV for four years. In Outdoors, Raheel Aslam has won two Unilever Hero Awards and five regional/international awards. .